Monday, October 8, 2012

Pride and Pring: 8 Keys to entrepreneurial success by Muhammad Nasrullah

We Built this Community!
Social media is about building contacts, connections, communities and communication. In addition, information dissemination, promoting and marketing, enhancing profiles, building awareness, fund-raising and conducting surveys. 

Nice Niche
Have your heard of Pring?
I have because I see people on the net posting from Pring to other social media platforms. This service is highly popular in Pakistan with users generating over 12 million text messages generated daily. “Pring is Pakistan’s largest social network. We’re connecting Pakistanis on any handset with information and people they care about,” explains the founder of Pring Muhammad Nasrullah.

Entrepreneurial Enterprise
At Ericsson Muhammad Nasrullah was creating massive telecom networks but there weren’t enough services, so he left and “came up with a mobile social network which would be a gateway into other services.”  
Changing Fate, Changing Destiny
A firm believer in changing fate, with the knock-on effect of changing destiny, Muhammad Nasrullah believes people give up too quickly without a fight. 
Change Agents
“True entrepreneurship is the tenacity to get something done regardless of the problems. An entrepreneur solves any issue and finds a way through. They are problems solver and change agents,” states Muhammad Nasrullah. 
8 Keys to Entrepreneurial Success by Muhammad Nasrullah
1.  Have vision.
2.  Don’t compromise on your vision.
3.  Move as fast as you can.
4.  Mistakes are good if you learn from them and don’t repeat them
5.  Never be afraid.
6.  Hard work is more important than shortcuts.
7.  Don’t be afraid to fire customers who don’t fit your work/
8.  Hire only the best.
Chief Challenge
Chief among Muhammad Nasrullah’s challenges are finding people who want to change the world. This kind of entrepreneurial spirit you need in a startup is hard is find.
“We spend a third of our lives working. If it’s not for a great cause, it will be very hard to do it. A startup is very hard work and unless you believe in what you’re doing, you will give up,” reveals Muhammad Nasrullah.
Streams of Investment
“The Bank of Mom & Dad, partners, and later on side work to generate funds. Eventually, we were bought by the Panasian Gourp which injected significant investment.” 
Recognizing Luck
Another key factor is luck. “You can only work so hard, the rest is luck or faith in Allah. Our meeting with the Panasian Group, is one example, meeting with great clients is another,” admits Muhammad Nasrullah.
Freedom to Experiment
“We are from well-off families who didn’t need us to financially support them or ourselves. This gives us the freedom to experiment with trying to create a company. If we fail, it’s OK but if I was from a poor background, it would’ve been very hard to do a startup while having to support my family. For this reason I strongly feel that the middle and upper class of Pakistan owe it to the rest of Pakistan to create companies because if we don’t there’s literally no one else who will. And without companies, there won’t be new jobs and no change in our economic plight,” says Muhammad Nasrullah.
Market Magic
We market it by making a great product and the people who use our network love it enough to talk about it with everyone. That’s real marketing. All of our users have joined by word-of-mouth, virally. People find our business by word of mouth from existing customers who love Pring. Mobile phones are inherently very personal devices and social devices. Everyone has an address book and your friends know your number. So, a social network like Pring grows on top of this model quite well.

Muhammad Nasrullah’s bio
Muhammad Nasrullah is the founder and CTO of Pakistan’s biggest social network Pring – pringit.com with more than 4.5 million Pakistanis. Pringit has caught the imagination of millions in the last three years and currently over 12 million text messages are generated daily!
Pring is a product of e-Business (Pvt) Ltd. 
http://www.ebusiness-pg.com/

 

Hammad Siddiqui’s bio
Credit for this post:  http://hammadsiddiquiblog.com/news-social-media-networks-building-new-communities-interview-with-pring/
Deputy Country Director of the Center of International Private Enterprise (CIPE) and expert in social media strategies, Hammad Siddiqui passionately disseminates exclusive insights on entrepreneurship, management, social media, careers and related topics. Hammad’s combined wealth of management experience as head of Trade and Investment at the Deputy British High Commission and now CIPE puts him in a unique vantage point to support organizational vision, mission and objectives. For more: http://hammadsiddiquiblog.com

 

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