What’s Love Got to do with it? Everything when it comes to entrepreneurship
Pursuing LoveA chance meeting can be a turning point in life: This is the story of entrepreneur Abid Beli from Karachi in Pakistan when he met a pretty girl in a park. Smitten, to him she was marriage material but his parents did not quite share the same level of enthusiasm. He was left with the impossible choice that no one likes to make – remain with family and its benefits, or carve out a new financially independent life enabling him to defy tradition. Choosing the latter and the entrepreneurial route, he has never looked back.
Launch Pad of Marriage
“Marriage was the turning point in my life, awaking the entrepreneur in me,” explains Abid Beli.
In other words, it was the launch pad and the catalyst for everything Abid Beli has gone on to do.
In the Beginning
He ploughed the profits from his first startup (offset printing business) in setting up the first cyber café with partners and SkyNet Communication. This developed into a similar setup under the name of Belisnetcity and then Beliscity.com in 2001.
Advanced KingdomFascinated with creating new platforms on the net and inspired by the buzz of great metropolises, he created a city – Beliscity.com. In Asia, cities teem with life and are veritable hives of activity. He wanted to be king of such great city. This website was advanced for its time, being Pakistan’s first E-Retail and E-Commerce website.
Bright Lights
Beliscity prospered and the future seemed so bright that the King of this internet wonder decided to build an overseas empire in another city, namely Dubai. So confident, he even moved lock, stock and barrel with his family to these new pastures.
Fighting on too many fronts
When the cat is away the mice do play and after Abid Beli moved to Dubai, his General Manager in Karachi set up a competing business, taking along with him the brightest stars in the company. At the same time his Dubai partner got more demanding wanting a bigger share of the pie, leading to a falling out, heavy losses and debts and his eventual sell out of Beliscity.com. Although he was no longer the leader-owner of the website business bearing his name and vision, he did remain for a period of time as an employee.
Lost City
Bruised and with his wings temporarily clipped, Abid Beli settled down for a feast dished up by the love of his life and queen. From the inner sanctuary of home, Sadia’s Kitchen was born. This was Pakistan’s first online kitchen catering lunches for the business community in the country’s biggest city. After the birth of their fourth child, the home operation decided to focus upon cakes, catering and food consultancy services.
In the Blood
He also started his own marketing company, Product2Brand, now renamed with Madjoint Studios. He also accepted a friend’s invitation to launch Pakistan’s first professionally managed WebTV http://www.247online.tv and another friend’s invitation to launch www.mmatcher.com inPakistan.
The Empire Strikes Back
Never forgetting Beliscity, he grabbed the opportunity to buy it back in 2012 and once again he is King. 
Credit
Thanks to Hammad Siddiqui.
Credit for this post: http://hammadsiddiquiblog.com/inspiring-self-made-entrepreneur-owner-of-sadia%E2%80%99s-kitchen-%E2%80%93-meet-abid-beli/
Deputy Country Director of the Center of International Private Enterprise (CIPE) and expert in social media strategies, Hammad Siddiqui passionately disseminates exclusive insights on entrepreneurship, management, social media, careers and related topics. Hammad’s combined wealth of management experience as head of Trade and Investment at the Deputy British High Commission and now CIPE puts him in a unique vantage point to support organizational vision, mission and objectives. For more: http://hammadsiddiquiblog.com
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